That's funny: I've been using my own private URL shortener for about a week now (notice the "shorter link" mention at the top of this post). The script I'm using is based on something created by Lester 'GamerZ' Chan who has been running his own URL shortener on lc.sg for a while, and that I've improved (re-using some code from my work on scr.im) and hooked with WordPress (so, for instance, right when I'll press "Publish", my URL shortener will create a tiny link for this post, WP will store it in a custom field and broadcast it on my Twitter account)
The point of running your own URL shortener is obvious: it's leet and fun :) Moreover, it sorts of certifies that the shortened link won't be some crappy spam, as this is not a public tool. Our tool provides basic stats (number of clicks), my domain is short (ozh.in), my wife is amazed, I don't need more to be a happy man.
Lester and I have been discussing about GPL'ing our URL shortener and plugin, but I was just dubious that this would interest people. Now, seeing the announcement about awe.sm, I'm changing my mind. Would this actually interest some of you?
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