{"id":639,"date":"2007-06-28T22:04:37","date_gmt":"2007-06-28T20:04:37","guid":{"rendered":"http:\/\/planetozh.com\/blog\/my-projects\/wordpress-plugin-who-sees-ads-control-adsense-display\/"},"modified":"2010-10-26T20:49:28","modified_gmt":"2010-10-26T18:49:28","slug":"wordpress-plugin-who-sees-ads-control-adsense-display","status":"publish","type":"page","link":"https:\/\/planetozh.com\/blog\/my-projects\/wordpress-plugin-who-sees-ads-control-adsense-display\/","title":{"rendered":"Who Sees Ads ? Manage your Ads, Control Who Sees Them"},"content":{"rendered":"

Warning: hefty explanations and documentation. On a rush? Give the demo<\/a> a try. Chances are you'll understand right away what and how. Then download<\/a>. Then please read here.<\/strong><\/p>\n

Current version: 2.0 for WordPress 2.5+<\/strong> See below for older versions.<\/p>\n

You most certainly have two types of visitors on your blog : some returning readers, and a majority of first time visitors. Returning readers come to your site for its content and for what you write. First time visitors, and mostly search engine visitors, come because they are looking for something particular, look at the page, and leave.<\/p>\n

The first obvious thought that comes to mind when you want to monetize your blog is: "I'm going to put ads and banners everywhere<\/em>". By doing so, you won't add any value or service to regular readers, who are not likely to click on your ads. By doing so, you'll also probably won't do justice to your finely handcrafted pixel polished WordPress theme. By not serving ads to your regular visitors, chances are you'll both lose little money and show your readers you're treating them differently.<\/p>\n

Therefore, the second obvious thought about blog monetization is : "I wish I could display a lot of ads to those coming once never returning readers, but not bother my regular fans<\/em>". Enter Who Sees Ads<\/strong>, the ultimate ad management plugin<\/strong>.<\/p>\n

\"Who<\/p>\n

Who Sees Ads ?<\/h2>\n

So, who sees ads ? Now it's up to you.<\/p>\n

Who Sees Ads<\/strong> is an advanced ad management<\/strong> plugin that lets you decide who will see your ads, depending on user defined conditions<\/strong>. The association of an ad and these conditions is called a context<\/strong>: a set of circumstances you define, that will eventually display or not an ad.<\/p>\n

For instance, you could consider the following criteria: Is the visitor a regular reader? Does this visitor come from a search engine? Is the visitor currently reading a recent post, or something really old?<\/p>\n

Live demo<\/h2>\n

The plugin is active here, to display an ad on top of the right sidebar. Depending on the context, you could see it or not. Its display rules are:<\/p>\n

    \n
  1. display if visitors comes from a search engine<\/li>\n
  2. don't display if the visitor is a regular reader<\/li>\n
  3. always display<\/li>\n<\/ol>\n

    The ad behavior is defined by the first rule that is matched. Visit the main page<\/a> of my blog: as I've defined a "Regular reader" here (someone who has read at least 2 pages over the last 10 days), you're now a regular reader, hence rule #2 apply and you don't see the ad any longer. Now go to Google<\/a> and click on the first result to come back here: rule #1 now applies, and you'll see the ad.<\/p>\n

    Define Contexts<\/h2>\n

    Ad code + Display rules = Context<\/strong><\/p>\n

    You already probably have the Ad code : it can be plain HTML (a text link, a image banner) or Javascript (your Adsense code). Let's define the display rules.<\/p>\n

    Who Sees Ads<\/strong> offers a very intuitive and powerful visual interface to create your context and pick display rules, in which you naturally select and order them with your mouse. The interface also offers a convenient way to duplicate, rename and delete your contexts.<\/p>\n

    Have a look and play a bit with this demo<\/a>. You'll love it.<\/p>\n

    Display Rules<\/h2>\n

    \"Possible<\/p>\n

    By default, you can pick or mix any of the following rules :<\/p>\n